Daewoo Forklifts Virginia

Start-up of the forklift business
In the late 1960s, Korea encouraged a national expansion of the industrial machines business. At that time, the forklift market in Korea was an open-import situation. Korea Machinery Co., Ltd. started to bring in forklifts which are assembled and sell them to large businesses, state-run companies and the armed forces. During 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The company established service and sales outlets all around the country and, a few years later, opened its very own forklift production plant. Quality improvement and product development through constant technical training were the primary focus of the plant.

Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift industry quickly increased to 90 percent. By the 1980s, the company's sales increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two firms entered a joint-venture project in the early part of the 1980s to deal with competition faced by Caterpillar in the United States forklift market. The forklift sales of Daewoo skyrocketed and a new plant was constructed in 1984. Daewoo Heavy Industries Ltd. was then in a position to make forklifts intended for export. In the early part of the 90s, Daewoo went global with a worldwide sales network. New models were developed as an independent brand using Korean technology.

Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion trucks. A research effort developed core technologies for hydraulic systems, transmissions and engines. Many durability and performance tests have confirmed the quality of this new family of trucks. The company established reliability evaluation centers to guarantee the reliability of main components. These centers have obtained global respect.

The G5 series is famous for low environmental impact and operator comfort. The G5 is known throughout the world for being operator friendly, durable and reliable. The series rated high amongst clients during after sales, large-scale surveys as part of a consumer-oriented marketing approach for these models.

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